About Us

About Us

We’re Committed to Keeping Storytellers and Creators Healthy and Safe.

Founded in 2007, SetMD provides on-demand and concierge medical services to entertainment professionals, productions, and live events. We understand the frenetic culture of the industry, and we are equipped to make your production run more smoothly and safely.

Out Story

Our Story


In 2007, SetMD founder Dr. Paul Heinzelmann wanted to create a new kind of healthcare service that combines the old-fashioned house call with the convenience of new communication technologies. He brought medical services to patients in their homes, hotel rooms, and the workplace via house calls and patients’ smartphones.

Having been a huge movie fan since he was a kid, Dr. Paul decided to offer his innovative medical services to the entertainment industry to keep them safe and healthy as they tell their stories.

SetMD started on film, TV and live productions in Massachusetts, and has grown to include NYC, Los Angeles, Atlanta, Vancouver, and more. 


Our Values


Education and Guidance

Guide clients and alleviate their concerns

Educate the public on
health and safety



Empower creatives,
diverse voices, and
inspiring stories



Provide innovative solutions
to clients’ problems and cutting-edge services



Build a supportive network
of motion picture industry workers and medical professionals


Our Partners

OWL TREE Productions, LLC

Patsy Productions, LLC